Last month things got a little hectic with finals, but I thought I’d ease back in with a run down of what I do on a daily basis for my author platform. I’ll start off by saying that while I’ve been doing this for a while, I’m definitely not an expert by any means. I am very much still experimenting and trying to find the perfect balance between running my platform, writing my book, and then living the rest of my life as a person. It’s crazy and hard some days, but I hope that by showing you what I do, it can help give you an idea of where to start if you haven’t set up your own platform yet. Also: If you notice that I’m doing something wrong or not taking advantage of a feature, TELL ME! Drop me a comment or jump over to the Contact Me page and let me know! Same goes if you have any questions!
What Channels Do I Use?
Obviously, a big chunk of my time is spent right here, at BookWyrm Cove. I started using Trello to plan out my content for the upcoming month so that I can easily see what needs to be done for each individual post. (Coming soon: How I Plan My Content!) I usually look over my to-to list once per day to see if there’s anything I can knock out to stay ahead of schedule. I’ve found that the posting schedule that I was trying to stick to was a little too much while I’m still in school, so I’m planning to drop down to posting once per week and sending out a newsletter only once per month. The other two sites that I spend quite a bit of time on are Instagram (Follow Me) and TikTok (Follow Me). I keep a small notebook with me most of the day so that if I get an idea for a post for either platform, I can jot it down so I don’t forget. It’s important to note that I don’t just spend time on the sites while creating my own content. I probably spend up to an hour on each site looking at other people’s content and finding things to like and comment on. Generating connections is the most important thing when building your platform.
Which Do I Prefer?
While I’ve only been on TikTok for a couple of days, I am absolutely loving the channel! I feel like I’ve really found my little corner of the internet where I can just be myself. I spent some time on Twitter, but after digging into the demographics of who’s on there and how much effort goes into making the algorithm happy, it just wasn’t for me. I’m a little on the fence about how much I even enjoy Instagram anymore. It feels like there is such a high expectation for the quality of photos that it’s hard to have any room left for self expression. I think that’s part of why I am so instantly smitten with TikTok. From what I’ve seen so far, no one takes themselves too seriously. I can fully express myself and all of my bookish obsessions over there. My advice to you: Try different platforms. Definitely, give it time before coming to a conclusion, but just try different things until you’re happy. I am so much happier on Instagram and TikTok than I ever was on Twitter, and it took me a long run of trying at Twitter before I came to that conclusion.
Who Do I Follow?
The biggest brand that I follow as an author is Scribblers. They have a free newsletter that is pure gold. Beyond using their newsletters to promote what new products they have coming out, they distribute so much bookish news. In one of their last newsletters, they listed 5 great #BookTok accounts to follow, which is basically what put me on the path of making my own account. There are a couple other newsletters that I open on a regular basis from companies that I am actively waiting for new products from, but Scribblers is the only one that I just hone in on because they are so selfless with their media.
What I See…
Okay, Wyrms, I know that’s a lot of information, but here’s the deal: It is so important to just be doing the thing. I see so many authors who are working on their first novels but haven’t started setting up their platforms yet, and everyone has their own reasons (No judgement, promise!), but if you wait until your book is in hand, it may be too late. And if you scream into the void about yourself, not many are going to listen. The accounts that I have seen that really take off make awesome content that isn’t solely about themselves. People pay attention when something is in it for themselves.