Even though I haven’t been spending much of my own time over there, I want to talk to you guys about the benefits of including Twitter in your author platform. First and foremost, I want to remind you all that each social media platform is very unique. I highly recommend playing around with each one to see which of them really clicks with what you are comfortable doing and which content style you enjoy creating. I have found my happy place on TikTok, but I know so many authors who wouldn’t give up their Twitter profiles for the world.
Next, let’s get into what Twitter does really well that other platforms kind of fail at: retweets. I’ve talked to several people about how they use Twitter, and the most common answer is that they get their daily news there. Let’s say that you’re a successful author with several books already published, one up for preorder, and for fun, let’s throw in a couple awards for your most recently published book. Twitter is probably the best place to juggle all of that information, because you can (in one day) share an Amazon link to promote one of your older books that happens to be on sale, retweet a news article discussing the award you’ve won, and post a link to a sign up for a giveaway for your upcoming release. You can retweet every good review that you find and engage with readers in a quick yet meaningful way.
Then, there are Twitter’s insights that are extremely beneficial and user friendly. At a glance on the analytics page, you can see how your profile is doing as a whole. You can easily read the total tweet impressions, profile views, and followers for the last 28 days. Then, by scrolling through your feed, you can see the individual stats for each tweet. This information is easily digestible and makes for quick work of an audit. If you haven’t heard of a social media audit before, rest assured Wyrms, I will have a tutorial coming in the near future. On a basic level, it is an analysis of your social media content to determine if it is meeting the goals you have set for yourself. I recently performed an audit of my TikTok content and I have to say that I think it would have been faster on Twitter, as the information is all displayed together.